diff --git a/pkg/cmd/cli/cmd/generate.go b/pkg/cmd/cli/cmd/generate.go
index 8a696ff90..d09727ee0 100644
--- a/pkg/cmd/cli/cmd/generate.go
+++ b/pkg/cmd/cli/cmd/generate.go
@@ -106,7 +106,7 @@ func manageConfigImageLabelsBuildImageName(ctx context.Context, cfg *api.Config)
 		return err
 	}
 
-	cfg.BuilderImage = ref.DockerReference().Name()
+	cfg.BuilderImage = ref.DockerReference().String()
 
 	if cfg.BuilderImageLabels, err = getImageLabels(ctx, ref); err != nil {
 		return err