diff --git a/README.md b/README.md
index 4028d882a5..e61877e6bd 100644
--- a/README.md
+++ b/README.md
@@ -19,7 +19,7 @@ hack/build.sh
 This will create `bin/openshift-install`. This binary can then be invoked to create an OpenShift cluster, like so:
 
 ```sh
-bin/openshift-install cluster
+bin/openshift-install create cluster
 ```
 
 The installer requires the terraform binary either alongside openshift-install or in `$PATH`.
@@ -41,8 +41,8 @@ Log in using the admin credentials you configured when creating the cluster.
 
 #### Kubeconfig
 
-You can also use the admin kubeconfig which `openshift-install cluster` placed under `--dir` (which defaults to `.`) in `auth/kubeconfig`.
-If you launched the cluster with `openshift-install --dir "${DIR}" cluster`, you can use:
+You can also use the admin kubeconfig which `openshift-install create cluster` placed under `--dir` (which defaults to `.`) in `auth/kubeconfig`.
+If you launched the cluster with `openshift-install --dir "${DIR}" create cluster`, you can use:
 
 ```sh
 export KUBECONFIG="${DIR}/auth/kubeconfig"
diff --git a/cmd/openshift-install/targets.go b/cmd/openshift-install/create.go
similarity index 84%
rename from cmd/openshift-install/targets.go
rename to cmd/openshift-install/create.go
index c2fe691660..fff6f27b73 100644
--- a/cmd/openshift-install/targets.go
+++ b/cmd/openshift-install/create.go
@@ -1,6 +1,7 @@
 package main
 
 import (
+	"fmt"
 	"os/exec"
 	"strings"
 
@@ -57,15 +58,35 @@ var targets = []target{{
 	assets: []asset.WritableAsset{&cluster.TerraformVariables{}, &kubeconfig.Admin{}, &cluster.Cluster{}},
 }}
 
+// Deprecated: Use 'create' subcommands instead.
 func newTargetsCmd() []*cobra.Command {
 	var cmds []*cobra.Command
 	for _, t := range targets {
-		t.command.RunE = runTargetCmd(t.assets...)
-		cmds = append(cmds, t.command)
+		cmd := *t.command
+		cmd.Short = fmt.Sprintf("DEPRECATED: USE 'create %s' instead.", cmd.Use)
+		cmd.RunE = runTargetCmd(t.assets...)
+		cmds = append(cmds, &cmd)
 	}
 	return cmds
 }
 
+func newCreateCmd() *cobra.Command {
+	cmd := &cobra.Command{
+		Use:   "create",
+		Short: "Create part of an OpenShift cluster",
+		RunE: func(cmd *cobra.Command, args []string) error {
+			return cmd.Help()
+		},
+	}
+
+	for _, t := range targets {
+		t.command.RunE = runTargetCmd(t.assets...)
+		cmd.AddCommand(t.command)
+	}
+
+	return cmd
+}
+
 func runTargetCmd(targets ...asset.WritableAsset) func(cmd *cobra.Command, args []string) error {
 	return func(cmd *cobra.Command, args []string) error {
 		assetStore, err := asset.NewStore(rootOpts.dir)
diff --git a/cmd/openshift-install/main.go b/cmd/openshift-install/main.go
index da43051da2..f3076202df 100644
--- a/cmd/openshift-install/main.go
+++ b/cmd/openshift-install/main.go
@@ -16,17 +16,17 @@ var (
 func main() {
 	rootCmd := newRootCmd()
 
-	var subCmds []*cobra.Command
 	for _, cmd := range newTargetsCmd() {
-		subCmds = append(subCmds, cmd)
+		rootCmd.AddCommand(cmd)
 	}
-	subCmds = append(subCmds,
+
+	for _, subCmd := range []*cobra.Command{
+		newCreateCmd(),
 		newDestroyCmd(),
 		newLegacyDestroyClusterCmd(),
 		newVersionCmd(),
 		newGraphCmd(),
-	)
-	for _, subCmd := range subCmds {
+	} {
 		rootCmd.AddCommand(subCmd)
 	}
 
diff --git a/docs/design/assetgeneration.md b/docs/design/assetgeneration.md
index 098ad08569..aad6ce5934 100644
--- a/docs/design/assetgeneration.md
+++ b/docs/design/assetgeneration.md
@@ -72,10 +72,10 @@ After being loaded and consumed by a children asset, the existing on-disk asset
 E.g.
 
 ```shell
-$ openshift-install install-config
+$ openshift-install create install-config
 # Generate install-config.yml
 
-$ openshift-install manifests
+$ openshift-install create manifests
 # Generate manifests/ and tectonic/ dir, also remove install-config.yml
 ```